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CORPORATE CULTURE

brand concept


Righteousness and creation of Hongye, ascending the brilliant brilliant

Mr. Wei Yuming, as the person in charge of the project, led the team to build multiple engineering projects, set the goal of creating the "century -old industry" for himself. Since then, Mr. Wei Yuming uses the first word of "Zheng Qi to create a Hongye, promoted the glory" as the company's name. In 2002, Guangdong Zhengsheng Construction Co., Ltd. was established to formally establish a Zhengsheng brand.

The word is rising, which represents the company's values

Founder has no evil, and the sky is regarded as "positive", breaking through transcendence, ascending to the sun, as "ascension". The combination of the two symbolizes the company's pursuit of fine quality and the breakthrough of self -stop. The name of the "RISING" company is taken from RISE's in progress, representing the company's development, showing a spiral rise and continuously accelerating the growth.

The red perspective cube composition of the word "positive" on both sides

The Zhengsheng brand logo is composed of a red perspective cube with a two -sided "positive" character. Red represents enthusiasm, focus and hard work. The two "positive" characters that are symmetrical reflect the strict control of the enterprise as the building. Structurally rigorous and sturdy, and represents the company's serious, pragmatic and enterprising corporate spirit, as well as the high -quality development model of the enterprise.